... a botanically blended, high quality keratin, sodium chloride and sulfate free brightening and toning shampoo created specifically for all shades of blonde, gray and silver (white) hair. Luxurious moisturizing shampoo with color pigment gently washes away impurities, eliminates unwanted brassiness and removes dull yellow and silver hair. Renews and refreshes faded highlights and ash tone hair, revealing smooth, luminous, shiny hair with intense volume.


    • Sodium chloride, sulfate-free & color safe 

    • Other available shades of toning shampoo include Pale Yellow, Golden Blonde, Copper, Red, Burgundy, Brown, Slate & Blue Black 

    • Thoroughly cleanses hair and eliminate brassiness with a violet base

    • Infuses keratin into hair fibers repairing damage, enhancing strength and elasticity

    • Refreshes faded highlights & Ash toned hair

  • Apply a small amount of violet toning shampoo to wet hair. Massage gently into hair and scalp. Rinse well with cool water and repeat if desired. Follow with conditioner.