... is a botanically Blended high quality keratin infused sodium chloride free repairing and cleansing daily shampoo created to benefit all hair textures, especially fine and color treated hair.


    • Bodifying cleanser eliminates dirt and build up without stripping the hair of its color and natural keratin. Promotes volume, reduces frizz, and leaves hair healthy illuminated while maintaining healthy vibrant color. 

    • Sodium Chloride Free

    • Maintains hair color. Locks in color service. 

    • May be used on every hair type. 

    • Benefits all hair textures, especially fine and color treated. 

    • Promotes volume.

  • Apply a small amount of color retention shampoo to thoroughly wet hair. Massage gently into hair and scalp working up a generous lather. Rinse well with warm water. Proceed with color retention conditioner.